Educating individuals approaching the voting-age about America's institutions, civic duties, and most importantly, civic opportunities.

To increase voter turnout and ensure that all voters are knowledgeable and well-informed about how to vote and their civic responsibility, Every Vote Counts backs broad-based education programs for all new voters.

To be effective, these must be available on social media and other platforms and be designed to account for age, literacy (including computer literacy), education, language ability, and income level.

Existing programs that could serve as models include MassVOTE, which helps civic organizations educate voters with an emphasis on historically disenfranchised communities, and youth-focused initiatives such as RockTheVote and the California Department of Education's (CDE) High School Voter Education Weeks.

The CDE's program works directly with schools in San Francisco and Sacramento, providing advocates to speak with 16- and 17-year olds in personal settings— encouraging them to pre-register to vote and take an interest in the American political system.